About Us

Pacific Destinations Mission Statement

To consistently provide a high quality, reputable and cost effective inbound travel management service to international visitors across New Zealand, Fiji and the Pacific Islands.


Core Values

Customer Service

We aim to establish and maintain a close personal relationship, built on trust, integrity and expertise with both our internal and external customers. We strive to not only meet but exceed our clients’ expectations and deliver excellent customer service.

Honesty and Integrity

We believe that a relationship built on trust and respect is critical in our relationship with our clients, suppliers and staff and we therefore promote a culture of openness, honesty and integrity.

We are also committed to our corporate social responsibility and are proactive in “putting something back” into the local community.


We strive for excellence in everything we do and recognize that with a constantly evolving work environment we will promote a culture of continual learning and continuous improvement. We will actively seek feedback both from our internal and external customers, suppliers and staff.


We believe that the passion of our people and their dedication to work within the inbound travel industry is critical to our success. We promote a culture of teamwork, fun and flexibility and a passion for promoting the very best of the destinations we have to offer.


To exceed our clients’ expectations by providing a personalized service and promoting innovative, quality, and cost effective travel solutions for international visitors.


Our Management Team 

We aim to maximise the success and reputation of Pacific Destinations Ltd as a leading inbound tour operator within New Zealand, Fiji and the Pacific Islands.

In our industry relationships matter, and that’s where having a team of long-standing, talented, committed and multi-lingual professionals comes in. The team at Pacific Destinations have decades of experience and stack-loads of passion – keen to meet them?

Graeme Badland - Executive Chairman

Graeme BadlandAs a well-known and respected veteran of the New Zealand tourism industry, Graeme certainly knows his stuff. His experience spans many years and, prior to starting Pacific Destinations in 1996, included key roles in major New Zealand and Australasian tourism companies.




James Sowane - Managing Director Fiji

James SowaneJames has been involved in the Fiji Tourism industry since 1994, upon graduating with a Bachelor of Commerce degree in Tourism & Business Marketing from Lincoln University, Christchurch, New Zealand. James has served on various industry committees and boards including Tourism Fiji and he is the current President of the Society of Fiji Travel Associates.




Lala Sowane - Director of Finance & Operations

Cynthia ChiaLala is an Accountant by profession and in addition to her overseeing the finances of the business, she manages the day to day operations of Pacific Destinations Fiji of which she is also a company director. She is a graduate of Lincoln University, New Zealand and worked with then Price Waterhouse prior to her joining the business.




Mark Badland - Managing Director

Mark BadlandMark has accumulated well over a decade of experience in the world of South Pacific travel. He’s focused on the English speaking and developing markets and is our resident specialist when it comes to special interest, incentives and sports groups too.




Janet Neesham - Director International

Janet NeeshamWith over 20 years experience in South Pacific inbound travel and the ability to speak several European languages under her belt, Janet has a strong understanding of the specific requirements of the different European and Latin cultures we deal with.